Thursday, December 11, 2008

Weekly Spotlight: To Write Love On Her Arms

To Write Love On Her Arms is a modern non-profit organization "dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide. TWLOHA exists to encourage, inform, inspire and to invest directly into treatment and recovery."

This non-profit has a unique story. The organization started when 5 friends helped detox Renee, a 19-year old girl addicted to cocaine and hurting herself by cutting. When a treatment center refused Renee treatment because she was high-risk and needed to detox, these 5 courageous and loving friends took her life into their own arms for 5 days.

This organization started as a MySpace page dedicated to Renee and her story while trying to raise money for her treatment by selling To Write Love On Her Arms t-shirts. Today, almost 3 years later, the organization continues to help victims of depression and addiction by offering support, hope, and providing a forum for discussing these problems openly. The organization has used non-traditional forums such as MySpace, Facebook, SocialVibe and the use of street teams to raise awareness about these often hidden problems.

This organization targets teens and college-aged adults by involving music, poetry and forums that speak directly to this target. The organization took a serious problems and made it contemporary and progressive to speak to this young target and market their message in a form that would reach young adults. Each year, the organization sponsors a TWLOHA day at colleges, universities and high schools around the country. Students are asked to write love on their arms inspirational messages with markers to show their support and raise awareness for the cause. The organizations also sponsors concerts around the country to bring communities together to help with the TWLOHA cause.

Click here for more information, pictures, videos, and to check out the To Write Love On Her Arms store.

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